SEEMANN SUB has had a highly successful life in Germany since 1979, due to a focus on quality dive equipment at reasonable prices. The brand has continued to grow by creating feature-rich products, using high-quality manufacturing processes and implementing competitive pricing in the market.
SEEMANN has evolved into one of the worldwide leaders in the manufacturing of diving equipment, including gear for kids, gear for lifestyle diving and specialized products for female divers. Breakthrough innovations such as Body Map System, I-Grip (wrist instrument holder), the Rebel children's BC (grows with your child) and a modular valve system are a few examples. SEEMANN products have received numerous awards and the focus on exceptional service has established a solid base of loyal dealers and customers.
In April 2007 the SEEMANN brand was acquired by Johnson Outdoors Inc., a leader in outdoor equipment. SEEMANN products were launched in the rest of Europe in the summer of 2008 and have enjoyed significant success in the last year and a half as a diving gear brand focused on good quality equipment at reasonable prices.
SEEMANN will become SUBGEAR for a fresh beginning and a worldwide market. Upcoming worldwide coverage translates to clear benefits for customers: warranty, maintenance and repairs will be offered all over the globe from an established and trained worldwide network of dealers and shops.
The name-change transition will happen over the next year in Germany and relatively soon in other European countries. Spring 2010 envisions an even broader worldwide launch.
Although the brand name has changed, the people in the team remain the same - those with successful experience creating and marketing innovative, high-quality dive equipment.
The brand philosophy also remains the same: Experience the difference.