Millions of Discarded Flip-Flops Adds to Marine Debris

iStockThey're everywhere — the modern-day, synthetic rubber flip-flop is not going away. And that’s a problem for the ocean and marine life.
Blame Baby Boomers for the popularity of flip-flops. Though there’s some evidence that a thong-like sandal was worn by the ancient Egyptians, modern flip-flops evolved from the Japanese zöri, which American soldiers brought home after World War II. They became unisex summer footwear in the 1960s when hippies began wearing them, along with tie-dyed T-shirts, love beads and ethnic clothing.

iStockExact sales figures for flip-flops are not known, but in 2009, the Atlanta-based company Flip Flop Shops claimed that it was a $20 billion industry. In 2006, sales of flip-flops exceeded those of sneakers for the first time.
Now the humble flip-flop — a flat sole held loosely on the foot by a Y-shaped strap — is creating a monster headache in some parts of the world. In fact, walk on any beach, and you’re likely to find at least one that’s washed up. On East Africa’s beaches, about 90 tons of discarded and errant flip-flops wash up, according to Ocean Sole, a Kenya-based conservation group, recycling collective and artists consortium that was founded in the late 1990s by Julie Church.
"Over three billion people can only afford that type of shoe," Erin Smith of Ocean Sole told CNN. "They hang on to them, they fix them, they duct tape them, mend them and then usually discard them." The average lifespan of a flip-flop is two years, she added.
We first reported on Ocean Sole in 2013. Ocean Sole has trained a team of artists in a workshop in Nairobi to craft sculptures from flip-flops, creating a much-needed source of income.
Smith estimates the Ocean Sole team can repurpose approximately 800,000 flip-flops a year — they are not only repurposed as objets d'art, they've been used in local playgrounds as soft flooring.
Ocean Sole hopes to produce a million products a year.

Courtesy Ocean SoleThe conservation group and recycling collective Ocean Sole encourages communities to clean up beaches and recycle flip-flops by making them into art like this minke whale.
Ocean Sole artisans create a number of safari animals, including lions, rhinos, elephants, giraffes, and warthogs. You can help support Ocean Sole and its artisans by ordering one of these whimsical creations.