Coral Conservation Going Viral: New Year of the Reef PSA
During a year when the Olympic Games and International Year of the Reef (IYOR) 2008 coincide, Project AWARE Foundation and its partners ? Wyland and Olympic gold medalist, Heather Pease-Olson - are personalizing the plight of coral reefs on computer screens worldwide ? and suggesting three actions you can take for coral conservation.
Now viewed on more than 100 websites since launch this summer, the public service announcement (PSA) is reaching diverse global audiences at a rapid rate. View the global PSA on Project AWARE Foundation's sleek, new website www.projectaware.org and check out simple actions you take for coral conservation every day. You may also visit the "Take Action" section of the site and put your dive skills to work for coral protection underwater. There are many opportunities to make a difference.